Portrait Photography London

What do YOU look at first?

What’s the first thing you look at when you open a magazine?  If you’re anything like me you’ll go straight to the photo and IF it hooks you in might then go to read the article.  If there isn’t a pic you may very well skip the page and turn straight to the next one that does.

Now think what it’s like for all those prospective clients trawling that world-wide-web looking for someone just like you to do a job you’d be perfect for.  With so much competition online it’s never been so important to grab the attention.  However fabulous your content, you’ll only hook those clients in if there’s a great pic there for them to see.  We’re still all human (despite our reliance on techie tools) and all want to work with someone we feel we can connect with –  clients are swayed by a photo of someone warm, appealing and professional.  If you still have that holiday pic with your partner’s arm still in the frame or worse still have no photo at all, those lovely clients will soon be turning the page and clicking on the website of a competitor who has.  Don’t lose the gig because of something so simple!

So with this in mind, it’s now time to search out your photographer – if you’re in London that’s easy, just give me a call! 😉  If elsewhere in the world you’ll need to start your research.  Have a look through various websites and check the galleries.  Make sure the images on there speak to you and are the kind of ‘look’ you’re after for your business.  Different photographers have different styles and they won’t all be what you’re looking for so it’s very important to really like their work before trusting them with getting you a headshot you’ll love.  It’s a scary enough prospect plonking yourself in front of a camera so feeling confident of the photographer’s style can help hugely.

Make sure you can get a good variety of photos too.  You may need to use different images in the future and not just for your website profile – what about that image the journalist asks you for when you’ve had some great PR, or the company editorial that needs something different from your usual pic?  You’re not going to want to keep booking yourself a photographer so get as much variety – different outfits, different backgrounds, different ‘looks’ all in the one shoot.  A bank of great shots can last you years!

You may have spent days, weeks or even months writing out those testimonials and composing your ‘About Me’ page but if there’s no you on there it’ll all be wasted.  You are your business and your business is you – go on, you know it’s true – it’s time to embrace your face!

Out of interest though – what IS the first thing you look at?