HOW COVID AND THE NEW NORMAL HAS UPPED THE HEADSHOT ANTE
….And the importance of a great new headshot in this odd new world
How life has changed for us all over the last few months! Our lovely London town centre and city is virtually empty and business is continuing frantically online either on Zoom or just via email. For those whose ‘normal’ was a life filled with face to face meetings and chats over cuppas in the office kitchen it can all feel particularly odd and isolating, however much they’re enjoying the break from the commute – and getting dressed! Let’s hope that all comes back for those craving the real-life contact they miss so much but in the meantime how can we ensure we don’t just become an email address?
Most of us had already realised the value of a great headshot to draw in potential clients and give a face to our businesses but now that we’re not meeting up in person anymore they’re more important than ever in order to bring some humanity back into their correspondence and conversation. Being able to really ‘see’ who we are dealing with is so important for trust when dealing with someone new. A really good headshot will show who you are – the essence of you and not just a one-dimensional image – and will help to bring character and personality to your brand or business. Without one, you really are just a typed name and address and will remain anonymous to the person at the other end of the conversation. This is a great time to get this part of your marketing sorted out.
I’m offering studio shoots with all COVID regulations in place as well as even more socially distanced Doorstep shoots which not only proving to be rather wonderful – the lighting from the hallway beyond dynamic and gorgeous – but also so easy for the client, not having to even leave their house! Do get in touch if you’d like to discuss all the options. In the meantime, enjoy the extra pyjama time!